Menu Engineering

Effective advertising is undoubtedly crucial to the success of any restaurant business. Your restaurant’s marketing efforts should focus on two goals: getting customers through the door and encouraging them to spend significantly once they’re there. Both components of restaurant menu design are crucial. Now let’s examine one of the most fundamental problems with the second half of your strategy. It’s crucial to consider how your […]

Restaurants spend a lot of time from brainstorming to sourcing to recipe testing to plating their distinctive dishes. However, despite these initiatives, many business owners still face difficulties turning a profit. The question then becomes, where might we look to find the problem? It could be your menu! A survey indicated that the menu is one of the most significant market tools for a restaurant. […]