Workplace Type: Remote
Employment Type: Part Time
Location : Remote
Omega Software is a leading provider of POS systems, software, and hardware solutions for restaurants, retail stores, and hospitality businesses. As part of our expansion, we are seeking a Digital Marketing Specialist who is passionate about digital strategy, performance marketing, and brand growth.
In this role, you will be responsible for planning, executing, and optimizing digital marketing initiatives across multiple platforms. You will work closely with the management team to increase brand awareness, promote both our software and hardware products, and support business growth through data-driven marketing strategies.
Develop, execute, and optimize digital marketing campaigns across Google, Facebook, Instagram, and other platforms
Promote Omega Software’s POS software and hardware products through digital channels
Manage and grow Omega Software’s social media presence through consistent, engaging content
Plan and execute paid advertising campaigns and monitor performance to maximize ROI
Conduct SEO activities including keyword research, on-page and off-page optimization
Create and manage email marketing campaigns, including segmentation and A/B testing
Produce and oversee content for social media, website, and marketing materials
Track, analyze, and report on key digital marketing metrics and campaign performance
Monitor market trends and competitor activities to improve marketing strategies
Proven experience in digital marketing, social media management, and online advertising
Strong knowledge of Google Ads, Facebook Ads, and Instagram Ads
Solid understanding of SEO principles and content optimization
Experience with email marketing tools and campaign management
Strong analytical skills with the ability to interpret data and generate insights
Excellent English writing and communication skills
Creative mindset with attention to detail and brand consistency
Ability to manage multiple projects and meet deadlines
Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience)