Role Description

Full-time Digital Marketing & Content Specialist responsible for bringing Omega Software's marketing to life across digital channels. Working closely with the Marketing Manager, this role owns the day-to-day execution that turns strategy into pipeline: creating content, running campaigns, and growing Omega's online presence across its hospitality and retail markets.

The core of the role is producing content that resonates with real buyers, restaurant owners, retailers, and operators, and getting it in front of them through the right channels. This spans writing and publishing blog posts, case studies, and product materials; managing Omega's website and improving it for search; planning and running social media with a focus on LinkedIn; and building email campaigns that nurture leads through a considered buying journey. The role also supports paid search and social campaigns, tracks performance across channels, and reports on results to guide what to do more of. Design and video are handled with freelance support, which this role helps coordinate.

Qualifications

• Digital marketing execution across SEO/SEM, email marketing, social media, and marketing automation tools
• Strong content and copywriting skills, with the ability to plan, write, and edit marketing materials
• Comfort managing websites and using analytics to measure and improve performance
• A talent for turning technical product features into clear, benefit-led messaging customers care about
• Well-organized, self-driven, and detail-oriented, able to manage multiple projects at once
• Experience in B2B software, SaaS, or technology is a plus
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience

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